Ishwarya Ravi
Sr. Business Architecture Analyst @Accenture (SONG) | IIM Kashipur ’24 - MBA Analytics | Ex- Capgemini | SRM - EEE
- Role
- Business Architecture Senior Analyst at Accenture
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Ishwarya Ravi
Business Architect with 4 years of experience across Accenture and Capgemini, with…
Experience
Business Architecture Senior Analyst
Jun 2024 — Present · Chennai, IN
Led the migration from Connect 1.0 to 2.0 using Agile methodologies for gathering requirements, mapping workflows, coordinating stakeholders, and managing delivery via BRDs, Jira, Confluence, along with risk mitigation and change planning.• Executed campaign QA in SFMC by validating creative content and assets, segmentation logic, and tracking links, and monitored delivery using Everest Validity to ensure flawless execution across channels with 55% increased inbox placement• Facilitated onboarding for 4 brands and managed ad-hoc client needs including contracts, pricing, SOWs, change orders, and worked with legal coordination team with a successful long term contract conversions for 3 new regions.• Conducted A/B tests in SFMC to boost CTR from 60% to 84% and sender score to 92, through SQL-based segmentation, persona-driven performance analysis, and implementation of Einstein Send Time Optimization for global markets• Designed and delivered over 30+ detailed client presentations that supported new business proposals and outlined functional requirements with flowchart mappings for proposed process enhancements and digital transformation.• Performed in depth market research for 50+ case studies and developed six product feature decks proposing innovative tool integrations each backed by detailed working use case examples within the existing project framework.• Conceptualized and built a Journey Trigger Book by mapping out seven distinct customer lifecycle stages—from acquisition and enrichment to replenishment and retention—and tailored multi-stage marketing campaigns.
Education
SRM IST Chennai
Bachelor of Technology - BTech, Electrical and Electronics Engineering
2016 — 2020
Kendriya Vidyalaya
10th Standard
2013 — 2014
Indian Institute of Management Kashipur
Master of Business Administration - MBA, Analytics
Kendriya Vidyalaya
12th Standard
2015 — 2016
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