Ishwardas Tatipamula

About Ishwardas Tatipamula

Campaign Execution & Management.Specialized Skills & Proficient fields as below: Google Ad words - Online and Video Campaigns (RTB- Real Time Bidding)Google Analytic.For YouTube & GDN campaigns.Campaign scheduling and executing on Google Ad words for YouTube In-stream, Bumper ads, In-Discovery, Search campaign, Google Display Network (GDN).Monitor delivery and performance throughout the campaign cycle and campaign optimizations.Distribution of RO, Creative’s, and Landing Page Urls to Publishers- Optimize campaigns for better View rate / CTR and Modifying campaign implementation based on requirements- Coordinate with Publishers/ Ad Networks/ agencies/creative teams to ensure proper campaign launch, creative implementation, testing, and issue resolution- Communicate with Publishers and clients to ensure proper campaign maintenance from start to finish- Maintain the Final Campaign Reports and screen grabs PPT- Solve all campaign related queries with publishers & google support team- Generating the INVOICE for every Campaign- Building good relationship with Clients & Internal Team (Sales, creative & Planning)Achievements- Awarded as a ‘’Best Employee of Bigtrunk’’ for the year 2022-Web18 - Network18Sr. Executive - Ad OperationsRoles and Responsibilities- Campaign Execution & Campaign Management- Campaign Execution for IBNlive.com, First post.com, IN.com, Burrp.com, colors.in.com)- QC of creatives & sharing reply to client- Follow instruction in IO to take campaign live- Optimize campaigns for better CTR and Modifying campaign implementation based on site requests- Generate Weekly/daily reports to check campaign delivery and sales queries- Maintain and update monthly site Inventory sheet- New Innovation concepts testing and implementation on Network18 portals- Solve all campaign operation related queries- Building good relationship with Agency, Clients & Internal Team Ad server- Zedo Ad server.(Client Campaign) – 2 Years work experience- Double Click for Publishers (DFP) & Internal Ad server (Internal Campaigns)- 3 Years work experience- 24/7 Real media Ad serve, – 2 Years work experience- Vserv.mobi (Mobile Ads)Achievements- Awarded as a ‘’Best Inventory Management’’ for the year 2010-11- Promoted as Sr. Executive Activation (Ad Operations)Specialties: Ad Trafficking, Campaign Management, Banner, Rich Media, Video Banner, Pre-Roll, Post-Roll, Live ad Insertion Campaigns handled-

Experience

1. AVP - Ad Operations

   BigTrunk

   Apr 2019 — Present · Mumbai, IN

Education

• The Andhra Education Society's High School, Matunga, Mumbai

  SSC, SSC

• Institute of Science Mumbai

  M Sc, Electronics

  2004 — 2006

• Bhavan's College, Chowpatty, Mumbai

  B Sc, Physics

  1999 — 2002

Skills

• Zedo Ad Server
• Advertising
• 24/7 Real Media Ad Server
• Google Adwords
• Xml
• Banners
• Rich Media
• Video
• Campaign Management
• Google Analytics
• Google Ad Manager (Dfp)
• Digital Media
• Html
• Online Advertising
• Ad Serving
• Dfp
• Analytics
• Digital Marketing