Ishsurya Devi

Experience

1. Search Engine Optimization Analyst

   Infycle Technologies

   Jun 2021 — Present · Chennai, IN

   Conducted comprehensive keyword research to identify high-value keywords and optimize content strategy, resulting in a 30% increase in organic traffic.Implemented on-page SEO techniques, including meta tags optimization, internal linking, and content enhancements, leading to a 20% improvement in search engine rankings.Managed and executed off-page SEO strategies, including link building, social bookmarking, and directory submissions, resulting in a 25% increase in domain authority.Utilized tools such as Google Analytics, Google Search Console, and GT Metrix to monitor website performance, analyse data, and develop actionable insights.Created and maintained XML sitemaps and ensured proper indexing of web pages by search engines.Collaborated with content creators to develop SEO-friendly content that aligns with business goals and target audience needs.Assisted in keyword research and analysis to support content strategy and SEO initiatives.Performed on-page optimization, including updating meta tags, headings, and improving website structure for better crawlability.Successfully managed guest blog outreach campaigns, securing high-quality backlinks and improving domain authority. Implemented targeted social media strategies that enhanced brand visibility.