Ishmeet Lamba
Digital Marketing Strategist | Paid Media, Omnichannel Strategy & Brand Growth | GA4 & Meta Ads Certified
- Role
- Digital Media Manager at Takeda
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Ishmeet Lamba
I build brands where data and creativity meet. With 12+ years of experience leading paid media, influencer strategy, and omnichannel campaigns, I’ve helped global and U.S. teams connect insights to impact — from shaping digital ecosystems at Takeda BioLife to scaling beauty portfolios at L’Oréal and Swarovski.I thrive at the intersection of analytics and storytelling — using experimentation, audience intelligence, and thoughtful media design to turn awareness into measurable growth. My teams know me for translating complexity into clarity, mentoring with intention, and never losing sight of the consumer.Certified in GA4 and Meta Ads, I bring a cross-market perspective and a bias for collaboration — whether optimizing a multimillion-dollar media mix or shaping a new brand narrative from scratch.
Experience
Digital Media Manager
Nov 2022 — Present · US
Strategizing, tracking and communicating key digital metrics that help accomplish business objectives via paid search & paid social channels. Executing and testing into the comprehensive media testing strategies as well expansion planning for the medical retail division of Takeda - BioLife Plasma.SEO/SEM strategies and web analytics to help build traffic and optimize keywords to deliver top ROI
Education
Jesus and Mary College (JMC), Delhi
Bachelor of Arts (B.A.), History-Spanish
2003 — 2006
St. Thomas' School , Mandir Marg
Commerce, Accounting and Business/Management
1988 — 2002
Indian Institute Of Tourism And Travel Management
Post Graduate Diploma in Tourism & Travel Management, Tourism and Travel Services Management
2006 — 2007
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