Ishma Alexander-Huet

Chief Design Officer @IPG Mediabrands

Toronto, ON, CA

As Chief Design Officer at IPG Mediabrands Canada, I lead the craft of media planning, driving innovation and excellence across our agency network. I oversee the design sub-crafts of content, influencer, and multicultural media at the Mediabrands level, ensuring a high standard of expertise and forward-thinking strategies within these specialties. A key focus of my role is fostering cross-craft collaboration, empowering our planners with the knowledge and know-how to ensure seamless connectivity between strategy, investments, analytics and activation for an exceptional end-to-end client experience. I champion a human-centered approach to design, leveraging innovation, technology, and the fundamentals of media science to create media plans that resonate with audiences and deliver measurable results. I\'m passionate about fostering creativity, collaboration, and continuous improvement within the design team, pushing the boundaries of what\'s possible in the ever-evolving media landscape.

York University

Mass Communication/Media Studies

Centennial College

Honours Diploma, Creative Advertising - Media Stream

Centennial College

Certificate - Joint Program with the Canadian Centre for Diversity and Inclusion (CCDI), Leadership and Inclusion