Ishita Singhal Aggarwal
Hindustan Unilever | E-commerce | Performance Marketing | Ex-Mindshare GroupM
- Role
- Performance Marketing Consultant at Unilever
- Location
- Lucknow, IN
- LinkedIn followers
- 500 followers
About Ishita Singhal Aggarwal
A digital marketer with 8+ years of experience across various industries - from E-Commerce to FMCG and a background in technology. I am currently working as a performance marketing consultant with the E-Commerce team at Unilever. My previous role with Unilever India was with the digital transformation team to aid in driving a digital-first marketing strategy for brands whilst working on smaller projects for the Beauty & Personal Care division. Prior to Unilever, I was based out of Jakarta, Indonesia where I lead digital performance for some key clients of Mindshare Indonesia - HMS & Philip Morris, Nestle, Mazda, TPS Foods, Prudential, MAP eMall.
Experience
Performance Marketing Consultant
Jul 2018 — Present · Mumbai, IN
Currently working with the e-commerce team as a performance marketing consultant to create content play books for different customers and curate perfect-fit versions of media agreements. Prior to this, I was working with the digital transformation team for the Beauty & Personal Care division. This entailed helping brands attain digital literacy and get on-boarded to a digital first marketing strategy against their business objectives. I have helped define different audience segments specific to each of the brands and their individual campaigns for better targeting, worked on a digital framework with best practices & mandates for all brand content/creatives and leveraged with brand teams to integrate the new framework with existing processes.
Education
Carmel School, Kuwait
High School, Computer Science
2004 — 2006
Econsultancy
Digital Commerce Level II - Fluency, E-Commerce/Electronic Commerce
Econsultancy
Digital Commerce Level III - Mastery, E-Commerce/Electronic Commerce
Punjab Engineering College
Bachelor of Technology - BTech, Computer Science
2006 — 2010
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