Ishita Dayal
Digital Marketing • Marketing Communications • Brand Strategy • Integrated Marketing • Campaign Management
- Role
- Director, Marketing and Special Events Committee (Member of the Board) at Playwrights Project
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Ishita Dayal
Strong background in both traditional marketing (Media Advertising and PR - Broadcasting, Print, Retail, Experiential) and digital marketing (SEO, SEM, SMM, AI, Email, Data Analysis, Lead Generation and Nurturing) • Global experience having worked in the U.S. and Asia in B2B, B2C and non-profit environments • Collaborated with diverse multicultural groups, cross functional teams and external media / advertising agencies • Balanced analytical and creative skills at various levels to support evolving business needs • Recognized for being passionate, detail oriented and tenacious with a positive will-get-the-job-done attitude! Skills: Product Marketing, Go-to-market and Brand Strategy Integrated Marketing around Customer Experience Events, Corporate Partnerships, Advertising and PR Campaigns Digital Marketing (SEO, SEM, SMM, UX / UI, Email Integration) Demand Generation, Prospecting and Lead Nurturing Content Creation, Competitive Research and Consumer Analysis Forecasting, Budgeting and Marketing Metrics Technologies: WordPress, HTML, CSS, Google Ads (Search and Display), Microsoft Ads, Ahrefs, Moz, Google Analytics (GA4), HubSpot, Hootsuite, ActiveCampaign, SugarCRM, Radian6, Cvent, Canva, Adobe Photoshop Elements, Adobe Acrobat Pro, Microsoft Project
Experience
Director, Marketing and Special Events Committee (Member of the Board)
Jan 2010 — Present · CA
Education
University of Mumbai
Bachelor of Commerce, Business Management
1997 — 2000
SDSU Global Campus
Professional Certificate, Digital Marketing
University of Mumbai
Master of Commerce, Business Management
2001 — 2003
UC San Diego
Professional Certificate, Marketing
2008 — 2009
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