Ishita Paliwal
Deputy Brand Manager @ITC Hotels Limited
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WORK HISTORY
Deputy Brand Manager @ITC Hotels Limited
Gurugram, IN
Led the launch of Mementos by ITC Hotels, a new luxury lifestyle brand, debuting with a 117-villa resort in Udaipur in March’23. Oversaw a multifaceted campaign across print, digital, and social media, including creative airport placements and a brand film production. Collaborated with prestigious publications like Travel+Leisure, Conde Nast Traveller, GQ, and Vogue. In April 2024, launched ITC Ratnadipa, ITC Hotels\' first international property, in Colombo. Crafted a strategic marketing approach that included press releases, digital and social media promotions, and airport activations in major Indian cities. Partnered with Beautiful Destinations to leverage influencer content and worked with Conde Nast and Travel+Leisure to enhance visibility in Asian, UK, and Middle Eastern markets. This campaign generated over 100 million impressions and increased search volume by ten timesHighlighted ITC Hotels\'\'Responsible Luxury\' ethos, emphasizing their leading role in sustainability with the highest number of LEED Certified hotels. Created targeted LinkedIn content to boost brand value and introduced the industry\'s first \"Carbon Footprint Calculator,\" reinforcing the brand’s commitment to responsible luxury and environmental stewardship.
EDUCATION
Army Institute of Fashion & Design
Fashion/Apparel Design
Loreto Convent School
CBSE Board, Commerce
Glasgow Caledonian University
Master of Business Administration (MBA), Luxury Brand Management
SKILLS
ABOUT ISHITA PALIWAL
Driven by a passion for impactful storytelling and brand strategy, I bring over 9+ years…
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