Ishita Mehra
Brand Manager @Pernod Ricard India
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WORK HISTORY
Brand Manager @Pernod Ricard India
EDUCATION
Symbiosis Centre For Management and Human Resource Development
Master of Business Administration (MBA), Marketing
Manipal Institute of Technology
Bachelor of Engineering (B.E.), Instrumentation and control
ABOUT ISHITA MEHRA
At Reckitt, my role as Brand Manager centers on devising and executing cutting-edge digital campaigns, developing comms backed by insights from scratch & enhancing the strategic market positioning of Veet. My proficiency in digital marketing has been instrumental in developing initiatives that resonate with our target audience, fostering substantial brand growth.Previously, with L\'Oréal, my efforts as Senior Brand Manager significantly contributed to boosting the L\'Oreal Paris Makeup portfolio. There, I capitalized on digital media\'s power to bolster brand visibility and consumer engagement, resulting in remarkable regional growth and the creation of innovative sales channels.
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