Ishita Malhotra
Content Strategist @AB InBev
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WORK HISTORY
Content Strategist @AB InBev
Bengaluru, IN
EDUCATION
Symbiosis Institute Of Media And Communication, Pune
Master of Business Administration - MBA, Communication Management
ABOUT ISHITA MALHOTRA
It’s literally my job to daydream! I work as a content strategist and spend most of my time creating ideas that don’t exist yet, creating needs you didn’t know you had yet. And, it sure holds its charm on me (10/10 would recommend it) 1. I get to ideate, create, and edit compelling content across various formats, including but not limited to videos ads, social media assets, and interactive on-ground experiences. When I see something ‘trend’ on the internet, I get to say “Whoa, I helped make that!” 3. I get to work with sharp influencers, partners (media and content teams), and stakeholders (third party agencies) to amplify my ideas and manage multiple content initiatives simultaneously. I get to monitor content performance metrics, analyze data, and generate insights to identify opportunities for improvement and make data-driven recommendations to enhance future content strategies 5. I get to live my ‘love for content’ everyday through my job and that tops it all! If the Act 1 has managed to interest you, do connect for a tête-à-tête.
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