Ishika Sachdeva

About Ishika Sachdeva

Brand & Growth Marketing Specialist with 5+ years of experience delivering full-funnel campaigns that drive both brand visibility and measurable business impact. Currently at WPP Media, I have managed ₹80L+ monthly paid media budgets across Google Ads, Meta Ads optimizing allocation to improve lead quality, efficiency, and ROI across retail and automobile clients. Previously at Publicis Groupe, I led SEM & Paid Social for beauty brands, improving conversion rates by 30–40% and scaling campaigns across Meta, Google, and marketplace CPAS platforms. My early experience at Ernst & Young strengthened my foundation in brand governance, stakeholder management, and insight-driven strategy.I specialize in: Full-funnel media planning• Brand + performance integration• Budget optimisation at scale• Data-driven experimentation & reportingOpen to Brand & Growth Marketing opportunities where I can drive measurable impact at scale.

Experience

1. Senior Executive - Biddable Media

   WPP Media

   Jun 2025 — Present · Gurugram, IN

   Led integrated brand and performance campaigns for automobile & apparel industry across awareness, consideration and conversion objectives- Planned and executed upper-funnel branding campaigns (reach, awareness, engagement, traffic) to strengthen brand visibility and recall- Built integrated media plans aligning branding and performance goals, ensuring efficient budget allocation across funnel stages- 20–30% MoM CPL reduction for lead-gen campaigns via bid optimisation, audience refinement, and funnel restructuring across Google and Meta.

Education

• Delhi College Of Arts and Commerce

  Bachelor of Commerce, Business/Commerce

  2016 — 2019