Ishika

About Ishika

I am a strategy-focused business analyst with 2+ years of experience delivering digital transformation and CX advisory for Fortune 500 clients across manufacturing, energy, and retail sectors.My work sits at the intersection of technology, business value, and customer-centricity—advising stakeholders on how to reimagine operations using Salesforce, AI, and data-led insights.With an MBA from IIM Raipur and a foundation in CX CRM Advisory at Cognizant, I have driven cross-functional initiatives resulting in proactive revenue pipeline, authored transformation POVs, and led innovation programs aligned with enterprise goals.Who am I? After every new project and learning curve, I’m left more curious - wondering if the right opportunity will find me at the right time. But instead of waiting, here’s my pitch:I bring a strategy and marketing mindset with a creative twist - as bold as Five Star’s “Do Nothing” campaign and as adaptive as Maggi’s brand comeback. Whether it’s managing CX strategy at Cognizant or collaborating across teams, I believe in working with purpose (even if divided by roles, united by outcomes - Kingfisher would approve).I understand Gen Z language, not just socially but strategically — I know how digital conversations shape brands, influence behaviors, and shift markets.Crisis management? I’d say learning, adapting, and acting. Am I a storyteller? If you\'ve made it this far, I guess that answers it. Let’s talk if you\'re looking for someone who mixes structured thinking with creative flair — and gets real work done behind the punchlines.

Experience

1. Sr Business Analyst

   Cognizant

   Oct 2023 — Present · IN

Education

• Indian Institute of Management Raipur

  Post Graduate Programme in Management, Marketing/Marketing Management, General

  2021 — 2023

• K.J Somaiya College of Arts & Commerce

  Bachelors in Management Studies, Business Administration and Management, General