Isha Tawde
Software Engineer
- Role
- Software Engineer at Amazon
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Software Engineer
Jul 2021 — Present · Manhattan, NY, US
Spearheaded re-architecture of a vending solution with AWS to scale millions of events, onboard new ad streams, and save $22M in invalid advertiser spend- Migrated legacy on-premises systems to use Native AWS Services with secure ports across servers, improving reliability and ensuring seamless performance and parity with upstream teams during high-volume sales events saving $700k/month- Architected and led a cutover to AWS Fargate–based proxy systems to optimize click invalidation thresholds, improving accuracy and stability while unlocking $9M in projected revenue. Setup infrastructure to ensure smooth migration of 3 services between EU datacenters- Directed cross-org effort enabling pricing transparency for 6+ advertiser pipelines, implementing full stack validation as part of Amazon Ads compliance with the EU Digital Market Act & safeguarding a portion of the 6% of overall Amazon Ads Revenue- Led operational initiatives to mitigate security risks and improve reliability of global advertising attribution, billing, and budgeting pipelines across 15+ services supporting $40M+ monthly revenue- Directed host upgrades on production servers as part of an org-wide security initiative, while mentoring engineers to strengthen on-call operations and establish SME leadership.
Education
New York University
Master's Degree, Management of Technology
2019 — 2021
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Bachelor of Technology
2014 — 2018
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