Ishanu Dutta
Hod-digital Marketing & Brand Manager @Peerless Hotels & Resorts
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WORK HISTORY
Hod-digital Marketing & Brand Manager @Peerless Hotels & Resorts
Kolkata, IN
Digital Marketing and Brand Management:Platforms Managed: Oversaw 8 Facebook pages, 3 Instagram pages, LinkedIn, and YouTube, achieving a robust 308% follower increase and an impressive 160% growth in overall engagement.2. Social Media Success:Executed Multiple Meta Ads campaigns resulting in 4.6x ROI for rooms & 13.4x ROI for FnB in FY 23-24, Organic Reach: Coordinating bloggers for Rooms & Food festival resulting in over 30K reach.3. SEM and SEO:Achieved 400 room nights monthly through SEM coordination, emphasizing a complete website revamp with SEO strategies, including keyword research, Content Management, and Backlinks.4. Brand Revitalization and Collaborations:Orchestrated the re-branding and re-launch of Peerless Hotel & Resort, garnering widespread media attention and national recognition.Celebrity Collaboration: Initiated a renowned celebrity collaboration campaign with Aaheli, achieving a remarkable 6.3x ROI.5. Product Management and Innovation:Restaurant Revival: Successfully revived two standalone restaurants using strategic ads, vlogger collaborations, and enticing food offers.Brand Launch: Contributed to the roadmap planning, content creation, and social media set-up of the newly launched brand Bass & Barrel Lounge and Pub.6. Team Management and Collaboration:Managed multiple teams and agencies, fostering innovation, content planning, creative design, Property & Food shoots.Successfully managed Press Conferences - Media Interaction with deliverables. Messaging Automation: Implemented messaging automation for social media queries, enhancing user experience.8. Consistent Campaign Results and Analytics Proficiency:Achieved consistent results over 29 Room Staycation campaigns and 36+ FnB food festivals across all properties, resulting in high ROI and increased customer engagement.9. Leveraged Data Analytics through Google Analytics & Facebook Insights for informed decision-making and strategic improvements.
EDUCATION
St. Xavier's College (Autonomous), Kolkata
Post Graduation in Marketing and Sales, Marketing
Indian Institute of Social Welfare and Business Management
POST GRADUATION DIPLOMA IN MEDIA MANAGEMENT, Digital marketing
Calcutta Media Institute Pvt Ltd
Post Graduation Diploma Management in Media Management(Digital Marketing) , Digital management
Hariyana Vidya Mandir
Class 10 and Class 12, commerce
University of Calcutta
Bachelor of Commerce - BCom, Accounting and Finance
ABOUT ISHANU DUTTA
Digital Marketing (HOD) and Brand Manager with 4+ years of progressive experience…
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