Ishanu Dutta
HOD-Digital Marketing & Brand Manager | Brand Strategy | Performance Marketing (SEM/SMM) | Team Leadership | Hospitality Sector Expert
- Role
- Hod-digital Marketing & Brand Manager at Peerless Hotels & Resorts
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Ishanu Dutta
Digital Marketing (HOD) and Brand Manager with 4+ years of progressive experience…
Experience
Hod-digital Marketing & Brand Manager
Apr 2023 — Present · Kolkata, IN
Digital Marketing and Brand Management:Platforms Managed: Oversaw 8 Facebook pages, 3 Instagram pages, LinkedIn, and YouTube, achieving a robust 308% follower increase and an impressive 160% growth in overall engagement.2. Social Media Success:Executed Multiple Meta Ads campaigns resulting in 4.6x ROI for rooms & 13.4x ROI for FnB in FY 23-24, Organic Reach: Coordinating bloggers for Rooms & Food festival resulting in over 30K reach.3. SEM and SEO:Achieved 400 room nights monthly through SEM coordination, emphasizing a complete website revamp with SEO strategies, including keyword research, Content Management, and Backlinks.4. Brand Revitalization and Collaborations:Orchestrated the re-branding and re-launch of Peerless Hotel & Resort, garnering widespread media attention and national recognition.Celebrity Collaboration: Initiated a renowned celebrity collaboration campaign with Aaheli, achieving a remarkable 6.3x ROI.5. Product Management and Innovation:Restaurant Revival: Successfully revived two standalone restaurants using strategic ads, vlogger collaborations, and enticing food offers.Brand Launch: Contributed to the roadmap planning, content creation, and social media set-up of the newly launched brand Bass & Barrel Lounge and Pub.6. Team Management and Collaboration:Managed multiple teams and agencies, fostering innovation, content planning, creative design, Property & Food shoots.Successfully managed Press Conferences - Media Interaction with deliverables. Messaging Automation: Implemented messaging automation for social media queries, enhancing user experience.8. Consistent Campaign Results and Analytics Proficiency:Achieved consistent results over 29 Room Staycation campaigns and 36+ FnB food festivals across all properties, resulting in high ROI and increased customer engagement.9. Leveraged Data Analytics through Google Analytics & Facebook Insights for informed decision-making and strategic improvements.
Education
St. Xavier's College (Autonomous), Kolkata
Post Graduation in Marketing and Sales, Marketing
2018 — 2019
Indian Institute of Social Welfare and Business Management
POST GRADUATION DIPLOMA IN MEDIA MANAGEMENT, Digital marketing
2019 — 2020
Calcutta Media Institute Pvt Ltd
Post Graduation Diploma Management in Media Management(Digital Marketing) , Digital management
2019 — 2020
Hariyana Vidya Mandir
Class 10 and Class 12, commerce
2013 — 2015
University of Calcutta
Bachelor of Commerce - BCom, Accounting and Finance
2015 — 2018
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