Ishansh Pandey
Marketing Executive @FNP
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WORK HISTORY
Marketing Executive @FNP
Gurugram, IN, US
Campaign performance and Budget management:Total Expenditure: Managed over ₹80 crore INR across paid platforms with a daily spend budget exceeding ₹10 lakhs INR.Monthly Budget: Oversaw up to ₹4 crore INR per month for Google Ads in South Asian and Gulf countries.Campaign and Performance Management:PPC Management: Directed end-to-end PPC account optimization for UAE and Saudi Arabia, achieving a 20% YoY growth in the UAE.Multi-Country Campaigns: Executed campaigns in India, UAE, Saudi Arabia, Qatar, and Singapore.Campaign Types: Specialized in Google Ads Search, PLA, Display, and Performance Max campaigns.Strategy and Implementation:Marketing Strategy: Developed and implemented digital strategies across SEO, SEM, SMO, and Display channels.Projections: Created business projection plans for Gulf and South East Asia based on forecasts and targets.Optimization: Continuously refined strategies based on performance analysis and feedback.Collaboration and Communication:Leadership: Held weekly meetings with the CEO to review spend, forecasts, and strategies.Agency Collaboration: Coordinated with agencies for creative and technical support.Google Team: Engaged with Google for platform and strategy updates.Competitor Analysis:Competitor Analysis: Conducted competitor analysis and created targeted audiences within the marketing funnel.Reporting: Presented data-driven insights and competitor analysis to management.
EDUCATION
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, Marketing/Marketing Management, General
Guru Gobind Singh Indraprastha University
Bachelor of Commerce - BCom (Hons)
ABOUT ISHANSH PANDEY
Ishansh is a highly motivated and confident digital marketing specialist with a strong background in business development and team collaboration. With extensive experience in digital marketing, he consistently delivers exceptional results with a focus on profitability. He is passionate about driving digital transformation across all levels.Specializing in digital marketing, performance marketing, and brand building, Ishansh also possesses expertise in category management within the gifting industry. He excels in creating and implementing successful marketing campaigns that align with customer goals, leveraging his skills in media planning, budget planning, and strategic promotions. His comprehensive skill set includes a proven track record of driving success in category management strategies, ensuring effective product assortment, merchandising, and promotional strategies tailored to the unique demands of the gifting market. Ishansh is dedicated to achieving measurable outcomes and fostering innovation within the realm of digital marketing and category management.
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