Ishani Pathak
Senior Associate-Media.net | Campaign Management | Lead Generation | Ad Tech | MBA@NMIMS
- Role
- Senior Associate - Campaign Management at Media.net
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ishani Pathak
At Media.net, I manage a diverse ad portfolio with revenues surpassing $2 million…
Experience
Senior Associate - Campaign Management
Jun 2022 — Present · Mumbai, IN
Roles & Responsibilities:• Develop, manage, and optimize digital advertising campaigns across a wide range of markets across various verticals (Technology, Autos, Health, Software, Education, etc.) for maximum revenue growth.• Contributing directly to bottom line revenue of business unit with average monthly ad-spend of $1M• Maintaining an ad portfolio with an overall revenue of over Creating & optimizing adcopies for best performance & compliance.• Planning campaign structure & targeting to meet performance goals by researching & strategizing keyword coining & opportunities.• Own P&L responsibility and day-to-day management of the assigned accounts • Currently, handling end-to-end digital marketing campaigns for 8 websites• Managing media buying accounts and running campaigns on different ad platforms• Delivering more than – impressions daily• Maintenance and monitoring of daily keyword bids, daily and monthly caps• Strategizing and collaborating with a team of internal stakeholders• Executing daily optimization to maintain optimal campaign performance.• Monitoring & analyzing campaign data & reports to identify key areas of improvement while keeping the team targets in mind.• Managing ad operations of popular networks such as Google, Facebook, Display, Taboola to develop winning strategies that boost key metrics.
Education
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, Marketing
The Emerald Heights International School, Indore
High School Diploma, Computer Science
2003 — 2017
SVKM's NMIMS Mukesh Patel School of Technology Management & Engineering
Bachelor of Technology - BTech, Computer Engineering
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