Ishani Das

About Ishani Das

Ishani Das is a Fashion Design graduate from Amity University, Kolkata, with a strong passion for concept-driven design, storytelling, and innovative textile exploration. With a solid visual foundation, she is now expanding her focus into brand strategy, User Interface Design (UI), and AI-driven marketing. She is skilled in trend research, hand and digital illustration, fabric manipulation, garment construction, and has experience in sustainable fashion and project management. She exclusively brings creativity, strategy, and digital adaptability, ready to contribute to purpose-led design and branding teams.

Experience

1. Associate Merchandiser

   Purple Style Labs (PSL)

   Nov 2025 — Present · Mumbai, IN

   Pernia’s Pop-Up Shop | Kalaghoda Fort, Mumbai• Analyzed in-store and online sales trends to understand customer buying patterns and optimize merchandise flow.• Managed end-to-end designer onboarding, ensuring smooth integration into the platform.• Developed yearly collection plans with designers based on seasons, styles, and store requirements to maximize inventory efficiency.• Oversaw daily coordination with designers to improve operational efficiency and drive sales.• Conducted effective markdown negotiations and monitored inventory to maintain profitability.• Served as the SPOC for inventory, managing tagging, presentation, quality checks, and stock audits.• Conducted Visual Merchandising with the highest price points to drive sales and merchandise flow, helped with floor and retail planning for a better customer experience and onboarding of new designers.• Collaborated with the marketing team to plan and execute promotions for allocated designers.• Monitored client orders and alterations, resolving issues and mentoring fellow merchandisers when required.• Utilized MS Office/Excel for reporting and operational tasks.

Education

• Amity University Kolkata

  Bachelor of Design

  2021 — 2025

• Auxilium Convent School Bandel

  Indian School Certificate

  2007 — 2019