Ishan Basu

About Ishan Basu

I work at the intersection of advanced analytics, commercial decision systems, and organizational capability building.Over the last 14+ years across retail, banking, insurance, and global CPG engagements, I have built and led analytics programs that go far beyond individual models — focusing instead on how data science, measurement, data, teams, and business decisions come together into scalable systems that drive real commercial outcomes.My experience spans a wide range of commercial applications, including- Marketing and media effectiveness incrementality, attribution, brand measurement)- Pricing, demand forecasting, and revenue optimization- Retail and supply chain decision frameworks- Fraud analytics, risk monitoring, and personalization systems- Model monitoring and governance frameworks deployable across analytics portfoliosA consistent theme across my work has been designing reusable analytics architectures that can be embedded into organizations, rather than building one-off analytical solutions.At MathCo, I currently serve as a Delivery Unit Head, leading large cross-functional analytics programs for global CPG and retail clients, while also driving capability development, quality governance, and analytics standards across teams.Previously at Mu Sigma, I worked across Australia and India on complex analytics transformations in banking, insurance, and retail — building entity resolution frameworks for fraud detection, personalization engines, model monitoring systems, performance measurement frameworks, supply chain optimization tools, and marketing attribution solutions.Across roles, my focus has remained consistent: Turning advanced analytics into practical decision systems that organizations can rely on at scale.I am particularly interested in how organizations can bring structure, rigor, and clarity to commercial decision-making in increasingly complex data environments.Believer in a simple principle: The true value of analytics lies in frameworks that outlive the work and outscale the people who build them.

Experience

1. Delivery Unit Head

   MathCo

   Jul 2024 — Present · Bengaluru, IN

Education

• NIT Kurukshetra

  Bachelor of Technology (B.Tech.), Civil Engineering

  2008 — 2012

Skills

• Microsoft Office
• Spotfire
• Team Management
• Vba
• D3.js
• Predictive Modeling
• Sas
• Analytics
• Business Analytics
• Decision Sciences
• Sql
• Qlikview
• Tableau
• Regression Analysis
• R
• Data Analysis
• C