Ishaan Shah

Digital Marketing Manager Strategic Leadership Role @Amica Senior Lifestyles

North York, ON, CA
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WORK HISTORY

Oct 2022 — Present

Digital Marketing Manager Strategic Leadership Role @Amica Senior Lifestyles

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Toronto, ON, CA

Spearheaded digital transformation initiative that reduced campaign deployment time by 80% through innovative dual execution strategy (in-house+agency), significantly enhancing operational efficiency• Delivered 27% increase in high-quality leads by implementing data-driven channel optimization strategy, directly contributing to occupancy growth• Architected enterprise-level full-funnel tracking system in collaboration with BI team, reducing analysis time from 24 hours to 1 hour and enabling real-time strategic decision-making• Led cross-functional leadership during executive transitions, managing $1.5M digital budget while serving as primary stakeholder for sales teams and agency partners• Developed forward-looking strategic roadmap aligning digital initiatives with C-suite business objectives and emerging market opportunities

EDUCATION

2011 — 2013

University of Mumbai

Master of Business Administration - MBA, Marketing

2006 — 2010

University of Mumbai

Bachelor of Engineering - BE, Electronics &Telecommunication

N/A

Northwestern University - Kellogg School of Management

Advanced Certificate in Digital Marketing & AI, In Progress

SKILLS

Strategic PlanningCustomer InsightIntegrated MarketingMarket ResearchCompetitive AnalysisAccount PlanningBusiness StrategyTeam BuildingManagementMarketing CommunicationsDigital MarketingBrand ManagementMarketing StrategyTeam ManagementMarketing ResearchMarketingStrategyMicrosoft Office

ABOUT ISHAAN SHAH

I help organizations make smarter growth decisions. Over the past 12+ years, I\'ve…

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Ishaan Shah — Digital Marketing Manager Strategic Leadership Role at Amica Senior Lifestyles in North York, ON, CA | Unifers