Ishaan Vyas
Account Director | Digital Marketing | Social Media | Integrated Campaigns | Brand Management
- Role
- Associate Account Director at MRM
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Ishaan Vyas
I am a marketing and advertising professional with 8+ years of experience leading integrated, digital-first campaigns for some of India’s most respected financial and consumer brands - including Mastercard, Aditya Birla Sun Life Mutual Fund, Franklin Templeton, Standard Chartered Bank, Tata Capital and more.At MRM // McCann, I drive end-to-end brand management, digital execution and client leadership across Mastercard India’s key marketing pillars - from Mobile Contactless to Priceless Experiences and sponsorship campaigns like with ICC/BCCI. I lead 360° campaign development across social, digital, website builds, DVCs, on-ground/event content, and influencer-led extensions.My work spans large events and concert coverage (Enrique, AR Rahman, Tiesto) with real-time social content creation, production management, and collaborations with celebrities like MS Dhoni & Yuvraj Singh, and award-winning POS campaigns recognised at Effies, DMA Echo, E4M, DCX & more.With experience across India, APAC and CEEMEA regions, I bring a strong understanding of multi-market marketing operations and cross-functional collaboration. I thrive on solving brand problems with creativity, insight and seamless execution.
Experience
Associate Account Director
Jun 2024 — Present · Mumbai, IN
Promoted from Account Manager to Associate Account Director in 2 years.Key Responsibilities & Achievements- Lead Mastercard India’s major marketing pillars, including Mobile Contactless, Priceless Experiences, Music Concerts, Cricket Sponsorships (ICC/BCCI) and Financial Education Campaigns- Drive end-to-end development of 360° campaigns across social, digital, web, OOH, POS, DVCs, on-ground/event content, influencer assets, and multi-format creative extensions- Spearhead brand management, creative direction and execution for social media for Mobile Tap & go campaigns including Ishaan Khatter, Farah-Dilip, Krithi Shetty, influencer outreach, retail integrations and consumer awareness content- Led complete social coverage and real-time content creation for Priceless Experiences, including concerts - Enrique, AR Rahman, Tiesto and other high-scale concerts- Oversaw production shoots with MS Dhoni & Yuvraj Singh, managing scripting for social media assets, logistics, creative supervision, and post-production- Executed Mastercard’s large-scale cricket marketing campaigns -#YehKhelHaiPriceless and #HarFanHaiPriceless, for ICC and BCCI partnerships- Developed digital-first assets, including website builds, landing pages, DVCs, GDN banners, newsletters, emailers, and multi-channel toolkits- Managed stakeholder alignment across global and India teams, agencies, production partners and brand leadership- Contributed significantly to award-winning work across Effies, DMA Echo, E4M, DCX and other industry forums- Mentored interns, executives and senior executives, improving team workflows, delivery excellence and operational efficiency- Played a key role in expanding the Mumbai branch, supporting the Branch Head across operations and client growth.
Education
University of Mumbai
BMS, Finance, General
2014 — 2017
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