Ishaan Nandwani
Marketing Writer @Impact Analytics
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WORK HISTORY
Marketing Writer @Impact Analytics
Crafting comprehensive long-form and concise short-form content, including blogs, white papers, and case studies. Developing and executing LinkedIn campaigns, from strategic planning to content creation, to maximize brand exposure and engagement. Tailoring persuasive ad copies specifically for a US-based audience on LinkedIn, optimizing click-through rates and conversions. Creating engaging social media content tailored for platforms like LinkedIn and Twitter, ensuring consistent brand messaging and audience engagement. Strategizing email campaigns and writing compelling—both long form and short form—copies for various purposes, including events, blog updates, and white papers, to drive reader engagement and action. Writing effective web product pages and Request for Proposal (RFP) landing pages, effectively communicating product features and benefits to potential clients and partners. Proficiently utilizing tools such as Jira, WordPress, Semrush, Asana, and Figma to streamline project management and content creation processes.
EDUCATION
Indira Gandhi National Open University
Bachelor of Arts
School Of Open Learning
Bachelor of Arts Honours, English Language and Literature
School Of Open Learning
English Honours
Indira Gandhi National Open University
Master's degree, English Language and Literature/Letters
N. C. Jindal Public School
12th
ABOUT ISHAAN NANDWANI
With over 8 years of experience as a Content Strategist and Marketer, I specialize in designing high-impact content strategies that resonate with B2C and B2B audiences across sectors like Education, E-commerce, Mobility, and B2B SaaS. My expertise spans crafting both long-form and short-form content, driving meaningful engagement, and fueling business growth.Throughout my career, I’ve led content-driven marketing campaigns from concept to execution, focusing on creating content that not only aligns with business objectives but also converts and retains diverse customer segments. From strategy development to campaign management, I translate brand goals into actionable, measurable results.Key Competencies:• Content Strategy & Development: Crafting data-backed, tailored content plans that maximize reach and effectiveness across key marketing channels.• SEO & Performance Optimization: Utilizing industry tools like Google Analytics and Semrush to boost organic visibility and refine content performance.• Omnichannel Campaign Execution: Orchestrating integrated email, social media, SMS, and push notification campaigns that deliver tangible business outcomes.• Targeted Retargeting & Email Strategy: Designing and deploying effective email strategies to re-engage customers and drive conversion.• Creative Copywriting: Producing persuasive, engaging content for websites, social platforms, and email campaigns, always with the audience in mind.What started as a love for writing poetry evolved into my first professional content role—and the journey continues. There’s always more to explore, more to master, and new connections to make!
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