Isha Thakur

About Isha Thakur

I\'m a graduate specialized in Advertising and Media Studies, identifying communication and management as my core strengths. The power of Advertising has always intrigued me and urged me to learn more about the creative process that goes into making those ideas come alive. My experience spans Digital, Mainline Advertising, Client Servicing, and Performance Marketing for e-commerce brands. I currently work as a Data Account Manager at Lotame, now part of Publicis Groupe, where I support campaigns and sales processes across the US, APAC, EMEA regions. Along the way, I’ve been involved in various branding and advertising projects that have helped me develop my creative skills and adapt to fast-paced environments. Beyond my professional pursuits, I am an accomplished choreographer with a fervent passion for teaching dance, whether for weddings or a variety of other occasions. Additionally, I am an avid reader with a broad appetite for articles, books and anything in between.

Experience

1. Data Account Manager

   Lotame

   Jun 2024 — Present · Mumbai, IN

   Campaign POC for data buyers and handling RFPs with the relevant audience requests.• Supporting Data Sales Executives in APAC, EMEA & US through out the sales process.• Managing relationships with current clients including agency groups, DSPs, SSPs and agency trade desks.• Handling data curation to support client campaigns including creating custom audience segments, working with data partners, and making sure the data is accurate and relevant for targeted ads.• Manage monthly DMP/SSP and Meta performance reports to support accurate and timely invoicing.

Education

• SIES College of Arts, Science & Commerce SION(W)

  Bachelor of Arts in Multimedia and Mass Communication (B.A.M.M.C), Advertising

• Auxilium Convent High School

  SSC

• Ramnarain Ruia College - Mumbai

  HSC, Arts, Entertainment, and Media Management