Isha Thakkar
Marketing Manager | Marketing Strategist | Product Marketing & GTM Campaigns | Program & Event Marketing | Community Marketing | 8+ Years Experience
- Role
- Marketing and Program Manager at Tie Silicon Valley
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Isha Thakkar
Strategic Marketing and Program Manager with 8+ years of experience leading go-to-market strategy, content operations, event marketing and cross-functional projects across startups, marketing, media, and education sectors.I recently earned my Master’s in Project Management from Northeastern University, where I was the Student Commencement Speaker and received the Lux, Veritas, Virtus Distinction for academic excellence and leadership. Open to roles in marketing, program management, product marketing, and event marketing roles—especially in dynamic, mission-driven environments across tech, media, or startup ecosystems.If you\'re looking for a dynamic leader to bring your projects to new heights, let\'s connect and explore how we can create something extraordinary together.
Experience
Marketing and Program Manager
May 2024 — Present · Palo Alto, CA, US
Led marketing and program strategy for multiple initiatives, driving 30% increase in participant engagement and 20% growth in new member sign-ups through targeted campaigns and lifecycle marketing.• Managed cross-functional planning and promotion for TiEcon, a global conference with attendees and 150+ speakers, coordinating marketing assets, stakeholder communication, and event execution.• Built engagement across a network of 100+ venture capitalists, mentors, and founders, facilitating structured meetings and strengthening program participation.• Managed email marketing campaigns reaching recipients, improving open rates by 15% through content optimization and segmentation strategies.• Led a website redesign project using user-centered design and A/B testing, resulting in a 20% increase in user engagement.
Skills
- Brand Management
- Marketing Strategy
- Marketing Research
- Market Research
- Marketing Communications
- Media Planning
- Marketing
- Marketing Budget
- Business Development
- Microsoft Excel
- Radio Jockey
- Radio
- Footwear Designer
- Advertising
- Social Media Marketing
- Team Management
- Radio Producer
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