Isha Surti
Senior Research Executive @Marketvistas Consumer Insights
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WORK HISTORY
Senior Research Executive @Marketvistas Consumer Insights
Mumbai, IN
EDUCATION
Ahmedabad University
Integrted MBA, Business Administration and Management, General
ABOUT ISHA SURTI
I’m a Consumer Insights & Data Analytics professional with 2+ years of experience, most recently as an Associate Manager (ex-Smytten). My work spans both quantitative and qualitative research — from brand tracks and product testing to focus groups and in-depth interviews.My work spans end-to-end research — from writing proposals, designing and executing studies, to crunching numbers, uncovering trends, and delivering high-impact presentations to stakeholders and clients.I enjoy turning data into actionable insights and conversations into clarity, helping businesses understand consumers better and make smarter decisions. Over time, I’ve collaborated with cross-functional teams, presented insights to clients, and contributed to strategies that strengthened brand-consumer connections. I’m also exploring Generative AI and HR Analytics to expand how data can be used for business problem-solving.Outside of work, I find creativity and perspective through photography, and I challenge my problem-solving skills with jigsaw puzzles — both of which keep me curious and detail-oriented.Open to opportunities in Consumer Research and Insights, Data Analytics and Brand Strategy
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