Isha Narad

About Isha Narad

Most brands don’t fail because of poor marketing. They fail because they’re…

Experience

1. Marketing Specialist

   Halma plc

   Dec 2022 — Present · Bengaluru, IN

   Brand Strategy & Visibility:Developed annual marketing plans and budgets for more than 11 OpCos, creating a centralized calendar that drove cross-brand alignment, reduced campaign costs, and enabled joint brand exposure at key expos.Engagement & Expansion:Onboarded 4 new OpCos (Sensorex, HWM, Riester & Suntech) into the India marketing ecosystem, increasing brand presence across all sectors. Achieved cost savings through shared sponsorships and improved brand cohesion.Marketing Process Standardization:Implemented event templates and compliance checklists, streamlining campaign execution with zero delays and enabling consistent advertising across OpCos.Project Leadership:Launched a lead communication pilot project, securing buy-in from 5 OpCos despite budget constraints. Improved visibility into sales funnels and enabled better campaign alignment.Digital Presence & B2B Visibility:Established Halma’s footprint on the CII Marketplace, boosting brand recall and credibility. Positioned the platform for sustained, cost-free lead generation.Budget Accountability:Introduced a time-tracking system for OpCo chargebacks, enabling transparent reporting and recovering ₹5.89+ lakhs, demonstrating marketing ROI.CSR Branding:Planned and led the “Giving from Heart” initiative for rural students, managing fundraising and operations—strengthening brand goodwill and community connection.Digital & Creative Support:Promoted digital marketing initiatives and created high-visibility internal campaign assets, reinforcing brand consistency and OpCo engagement.