Isha Mukherjee

About Isha Mukherjee

Results-driven Marketing Professional with over 7 years of experience in marketing and strategy consulting roles. Currently leading the marketing function at Sangoma Technologies for APAC & MEA regions. Proven track record of driving business growth, enhancing brand visibility, and executing successful marketing campaigns in the B2B space. Possess a strong ability to conceptualize, plan and execute marketing strategies that generate leads and drive revenue.

Experience

1. Marketing Manager - Apac Mea

   Sangoma

   Apr 2020 — Present · New Delhi, IN

   Channel Marketing:\\\\n1. Managed 50+ channel partners across APAC/MEA/ASEAN.\\\\n2. Developed channel-specific marketing strategies to drive sales\\\\n3. Organized quarterly summits and giveaways to nurture partner relationships\\\\nBrand Management:\\\\n1. Led Sangoma\'s rebranding in APAC/MEA as a \"Unified Communication\" company\\\\n2. Organized roadshows, virtual summits, international event and podcasts to increase engagement\\\\n3. Created collateral such as blogs, infographics, whitepapers, and eBooks to position Sangoma as an industry thought leader\\\\nSales Campaigns:\\\\n1. Directly impacted 30% of sales revenue through sales offers, discounts, and flash sales\\\\n2. Planned and executed vertical-focused sales campaigns via a 360-degree approach\\\\n3. Conducted account-based marketing to upsell more products and services to major accounts.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Vasant Kanya Mahavidyalaya - Banaras Hindu University

  Bachelor of Arts (B.A.), Economics Hons.

  2011 — 2014

• Faculty Of Management Studies - Banaras Hindu University

  Master of Business Administration (MBA), Marketing

  2014 — 2016