Isha Kukde

WORK HISTORY

EDUCATION

ABOUT ISHA KUKDE

Currently building social media at Her Circle, a digital, diversity and inclusivity initiative founded by Mrs Nita M Ambani, as a part of Reliance. As an important cog in a petite in-house creative agency, I work on a daily basis from ideation and execution of content as well as campaigns for our page. Managed Economic Times business verticals on social media, focussing on social media growth and engagement for some of the biggest events in the country. Lead content marketing initiatives at Gaana, analysing trends in content marketing & advertising, and looked at the artist/celeb social media through a different lens. Used insights to build Gaana’s social media, improve our brand image, increase artist engagement, aid in increasing subscriptions along with MAU (Monthly Active Users) and DAU (Daily Active Users).Drove new content initiatives for PharmEasy, an e-healthcare platform. I executed the brand\'s presence in the industry via various digital marketing solutions. An exciting venture to work for, I worked on and eventually lead the marketing communications (copywriting, blogs, etc) and oversaw the brand’s social media. Ensured that all communications via our app are executed in an impactful manner, focused on increasing CTRs for marketing campaigns and enhancing the overall brand image. As a content strategist at Jio Studios, I worked on various brands and learnt how to create sucessful brand campaigns, strategy decks and content startegy. Being a creative writer helped me effectively work as a copywriter too. As as a freelance journalist at Times of India, Nagpur where I was lauded for my eye-for-detail, presentation skills, leadership skills and the quest to find the next great story. Working at a start-up, Onetact.com, as the content head, I looked after for content startegy and brand management of our webapp.Being the Digital ambassador of my college during post graduation, I represented it on all the social and digital media and platforms. During my graduation I worked at an NGO \'Make a Difference\'. My keeness to learn new things drew me towards learning the French Language (B1 Level). I wrote a novel when in 6th standard named \'Adventures of Archie\', and still own the draft of the same. I also make a deliberated effort to maintain my blog for various articles, plays and poems that I create.