Isha Kamal
Product Analyst @Nykaa || Business Intelligence and Analytics || Delhi School Of Economics || Miranda House
- Role
- Product Analyst at Nykaa
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Isha Kamal
Economics postgraduate from Delhi School of Economics, currently working as a Product…
Experience
Product Analyst
Jun 2024 — Present · Gurugram, IN
Led key funnel optimization and segmentation projects, identifying drop-offs and improving user journeys through behavioral deep-dives.Owned North Star metric reporting, monthly funnel reviews to drive strategic product decisions.Automated core dashboards (Mixpanel, CTR, sales trackers), enabling real-time insights for major events.Executed high-impact A/B tests (cart coupon unlocks, IOC gamification, convenience fees), driving uplift in conversions and order frequency.Delivered post-sale insights and product funnel analyses, directly influencing product and marketing strategies.Studied new user behavior by slicing across PDPs, ATC, and price sensitivity to identify high-intent cohorts and reduce churn.
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