Isha Chandra

About Isha Chandra

A creative Copywriter with 8+ years of experience in helping B2B and B2C companies turn leads to customers with the help of tailored and personalized content based on lead stage, industry, and persona.

Experience

1. Senior Copywriter

   Sierra Circuits

   Apr 2023 — Present · IN

   Supporting marketing and sales team with ongoing campaigns, including emails, website copies, and drift chats. • Working closely with the design and UI team to ideate and implement landing pages and website banners. • Working closely with the marketing automation team to implement personalized content on website based on user engagement, industry, lead stage, and buyer persona. • A/B testing subject lines, email copies, and website banners to figure out what’s working and what’s not working. • Strategizing on marketing campaigns to help generate and convert more leads. • Working on collaterals and implementation of new products and processes to effectively communicate with customers. • Working closely with the technical content team to understand products and help them with writing collaterals to market the same. • Writing personalized nurtures based on industry to improvise lead engagement and conversion. • Working on marketing strategies and content to convert unknown to known users and accelerate their journey from SID/MID to MQL, SQL, and Customer.• Helping management understand things from an ecom perspective and suggesting improvisation to increase customer retention and satisfaction.

Education

• Indraprastha College For Women, Delhi University

  Journalism and Mass Communication, Mass Communication/Media Studies

  2013 — 2016