Isha C.

About Isha C.

Possible summary: I’m an MBA candidate at Thapar University with a focus on Marketing & Operations, combining hands-on market research experience at Haldiram’s, digital marketing exposure, and a strong foundation in agribusiness. With 2 years of professional experience as a Business Development Executive and Subject Matter Expert, I’ve built expertise in consumer behavior analysis, competitive research, and stakeholder engagement. My approach is rooted in data-driven decision-making and user-centric thinking. Key Skills: Market Research & Consumer Insights Digital Campaign Strategy Product Positioning & Benchmarking CRM & Data Tools: Salesforce, JMP, Excel, Camunda I’m passionate about understanding what drives consumer decisions and using that insight to shape high-impact marketing and product strategies.

Experience

1. Project Coordinator

   Skywalk Digital Solutions Private Limited

   Jun 2025 — Present · Noida, IN

   As a Project Coordinator handling international digital marketing campaigns, I play a key role in managing timelines, resources, and communications across teams and time zones. My responsibilities focus on aligning marketing deliverables with client goals and ensuring high-quality execution of projects. I bridge the gap between strategy and implementation while supporting end-to-end campaign delivery for global clients.Key Responsibilities:Serve as the main point of contact for international clients, ensuring smooth communication and satisfaction.Coordinate cross-functional teams (design, content, analytics) to deliver digital campaigns on time and within budget.Manage project timelines, budgets, and scopes efficiently using tools like Asana and Trello.Support the execution of digital marketing strategies across SEO, SEM, social media, and email marketing.Prepare performance reports and translate data into actionable insights for optimization.Uphold high standards of quality across all client deliverables and campaigns.Oversee multiple projects across global time zones, ensuring seamless execution.

Education

• Thapar School of Management

  Master of Business Administration - MBA

  2023 — 2025

• St. John’s school d.l.w varanasi

  Senior secondry

  2013 — 2014

• Sam Higginbottom University of Agriculture, Technology And Sciences (SHUATS)

  B.Sc. (hons) agriculture

  2015 — 2019