Szeto

Marketing Specialist and Graphic Designer @Giant Group Canada

High engagement content creator: generating videos that achieve 2x-10x more views and up to 12x more shares. Producing Best Performing post of the last 50 posts• Spearheading designing for re-use and the longer term, with a focus on sustainable solutions, which impacts the bottom line• Generating ideas and executing marketing collateral covering tradeshow backdrops, sales campaigns, giveaways, digital graphics, landing pages, videos• Retail environment designer: designing windowfront and interior visuals for Canada-wide Giant stores• Authentic storytelling: identifying needs, building trust, solidifying reputation• Executing the latest tools in marketing: ChatGPT, Google Analytics, Monday.com, Adobe Creative Suite and Adobe Libraries, Miro, Box• Tracking and reporting performance analytics of marketing campaigns, social media engagement, event attendance, and website trafficGiant doesn\'t sell bikes. We sell experiences: Adventures, outside exploration, hanging with your buds, giving you the tools to push past your comfort zone in your physical and mental performance.Creating bike vibes in physical retail outlets, POP, digital e-commerce spaces, print, videos, socials, cycling jerseys, t-shirts, and merch.