Isabella Bella Santana
eCommerce Media Manager @ Flywheel | Integrated Planning, Strategy, Operations | x2 TLF Scholar | BIC’23 Alumni & Former Media Adjunct Professor
- Role
- Media Manager, Ecommerce at Flywheel
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Isabella Bella Santana
I\'m anchored in the sentiment,\"An iron fist in a velvet glove.\" It means delivering uncompromising results with strategic finesse. As an eCommerce Media Manager at Flywheel Digital, I apply a proven track record to the dynamic world of retail media. My focus is on leveraging marketing science reporting for impactful plan optimizations, ensuring best-in-class operational efficiencies across new platforms and DSPs.Experience Snapshot-Integrated Media: Four years at OMD USA in integrated media planning, driving results for clients like Boehringer Ingelheim and INFINITI, plus contributing to major new business wins and agency-wide initiatives-Strategic Planning: Earlier work at Horizon Media focused on strategic media for Sleep Number.My \"side quest\" adventures, which provide unique perspective and cross-functional skills- Educator: Adjunct Professor for the Branding and Integrated Masters Program at CUNY, actively mentoring the next generation of talent- Operations & Sales: Experience in sales, supply chain, and operations with startup companies (Kate McLeod, Pottymints), which instilled a rigorous operational and commercial focus-Cultural Adaptation & Observation: Working at the Renaissance Faire to deepen cultural literacy, people-watching skills, and rapid adaptation to new environments—essential traits for anticipating trends in pop culture and media.I\'m always looking to expand my impact and deepen my expertise in new media channels.
Experience
Media Manager, Ecommerce
Sep 2025 — Present · Charlotte, NC, US
Media Manager at Flywheel, specializing in eCommerce Search & Programmatic DSP for the pet category, luxury cosmetics, dermo-cosmetics, & early-life infant care tech appliances. Leveraging 5+ years of integrated media planning expertise to build and execute effective media strategies that drive growth and connect with audiences who are passionate about their consumption journeys while aiding in client success goals around lower funnel media objectives.
Education
City Tech, CUNY
Associate of Arts and Sciences - AAS, Marketing Management and Sales
The City College of New York
Master of Professional Studies - MPS, Branding + Integrated Communications, Management/Planning
The City College of New York
Bachelor of Arts - BA, Public Relations, Advertising, and Applied Communication
Harvard Business School
Online, Humanities/Humanistic Studies
Art And Design High School
CTE Diploma in Technical Education, Graphic Design
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