Isabella Toledo

About Isabella Toledo

Sales enablement and product marketing leader with 9+ years of experience driving revenue impact through training, GTM strategy, and cross-functional alignment. I specialize in scaling enablement programs, driving product adoption, and building high-impact learning experiences that help sales teams sell smarter and win more.My approach? Data-driven, stakeholder-focused, and built for execution. I connect sales, product, and marketing to drive alignment and business outcomes.Core Expertise Sales Enablement & Training – Led North America’s training strategy at TikTok, developing scalable learning programs, playbooks, and sales readiness initiatives. Built e-learning, live training, and coaching frameworks that improved seller confidence and product adoption. Go-To-Market Strategy & Product Marketing – At Meta, developed GTM strategies, positioning frameworks, and enablement content to help e-commerce advertisers navigate digital advertising. Partnered with sales, product marketing, and ops to align messaging and drive adoption. Program Development & Facilitation – Designed and executed custom training programs, working with sales leaders to identify knowledge gaps and optimize seller performance. Skilled in curriculum design, instructional design (LMS, e-learning), and virtual/in-person facilitation. Data-Driven Enablement – Partnered with sales leadership and ops teams to track KPIs, measure training impact, and refine content based on seller performance data. Used insights to drive content strategy and reinforce key learnings. Former Board Member, Future Front ATX – Led programs supporting women and LGBTQ+ entrepreneurs with resources, networking, and mentorship.🤝 Women@ ERG, Meta – Built and led the first-ever Intersectionality pillar at Meta’s Women@ ERG. Created a program to make Women@ more inclusive for women of all experiences and identities. Presented to Global Women@ on how to scale intersectional initiatives.🧘‍ Certified Yoga Teacher (200-hour Power Yoga) – Passionate about integrating mindfulness, resilience, and leadership development to help people navigate change and grow. Let’s Connect! I thrive in high-growth, fast-paced environments where I can build enablement programs, optimize sales training strategies, and drive measurable impact. Excited about conversations on sales enablement, training, product marketing, and leadership development!

Experience

1. Program Manager, Product Immersion and Testing

   Meta

   Sep 2025 — Present · Austin, TX, US

Education

• The University of Texas at Austin

  Bachelor’s Degree, Public Relations, Advertising, and Applied Communication

  2013 — 2016

Skills

• Communication
• Social Media
• Social Networking
• Writing
• Bilingualism
• Microsoft Office
• Event Planning
• Apple Software
• Editing
• Microsoft Excel
• Teamwork
• Research
• Leadership
• Interviewing Skills
• Public Relations
• Sales
• Marketing