Isaiah Terry

About Isaiah Terry

First and foremost, I am a dedicated husband and father to three wonderful children! When…

Experience

1. Brand Manager, Light Duty - Latin America

   Valvoline Global Operations

   Jul 2022 — Present · Lexington, KY, US

   The Brand Manager, Light Duty is a highly collaborative management role bridging the gap between Marketing, Sales, Product Development, Supply Chain, and Technical. The Brand Manager is responsible for driving profitable growth in Valvoline´s Light Duty (LD) segment by developing strategies and capabilities, and executing to strengthen the LD product portfolio, platforms, and program. The Brand Manager drives Valvoline light duty programs directly, supporting distributors and customers by building consumer insights, reviewing products and programs, and recommending new marketing strategies and capabilities to strengthen business results. A true business and tools developer, the Brand Manager builds, equips, and interacts with sales and distributors to succeed. Responsibilities Include:•Develop and strengthen LD portfolio and positioning, analyzing market and competitor data to determine correct product strategy. Includes product launches, training, toolkits and leading communications with distributors and sales teams to ensure execution.•Create, develop, and execute major platforms for Latin America from inception to execution, ensuring that right tools and capabilities are developed, support strong ROI, and track impact•Lead major program and product launches that serve as major focus for Valvoline Latin America and International. Responsible for creating, developing and execution of relaunch. Work with internal supply chain, project management, sales, distributor, and outside agencies to ensure program execution. Collect and analyze market, industry, sales, and distributor data to strengthen Valvoline strategies, programs, and results. Create distributor Sell-Out reporting to support ROI measurement.•Lead LD budget, distributor, and COOP marketing planning to maximize growth and ROI. Manage and track budgets and program progress.•Support LD and distributor sales teams with training and programs. Lead content development and in-market execution.

Education

• University of Kentucky

  Bachelor of Arts (BA)

  2003 — 2008

• Midway College

  Master of Business Administration (MBA)

  2012 — 2014

• University of Valencia

  Bachelor of Arts (BA)

  2009 — 2009

Skills

• Sales
• Account Management
• Sales Management
• Customer Service
• Microsoft Office
• Powerpoint
• Outlook
• Marketing
• Management
• Team Building
• Microsoft Word
• Social Media Marketing
• Social Media
• Public Relations
• Event Planning
• Event Management
• Project Management
• Windows
• Public Speaking
• Direct Sales
• Salesforce.com
• Spanish