De Abreu
Lead Content Designer @Nexudus
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WORK HISTORY
Lead Content Designer @Nexudus
London, GB
Lead and mentor a team of writers and designers to create engaging product content • Serve users monthly with a knowledge base that helps them set up the product and get unstuck.• Implement strategic content development and project management practices to enhance workflow efficiency.• Developed scalable content workflows that significantly reduced support tickets and increased product adoption by >15%.
EDUCATION
Université Paris Cité
Bachelor's degree, English & Film Studies
Université Paris Cité
Master of Science - MS, Multilingual Technical and Scientific Communication
University of East Anglia
Master of Arts - MA, American & Media Studies
ABOUT DE ABREU
6+ years working across SaaS products, I craft full content strategies that drive product adoption and customer satisfaction. From the UX copy that stops users getting stuck, the knowledge base that answers the question before a ticket is logged, or the API reference that developers can actually use.I work best in environments where content is taken seriously as a product discipline with cross-functional teams, GDS-aligned standards, and a genuine appetite for accessibility and plain language.Some things I\'ve shipped that I\'m proud of- A help portal that went from near-zero to monthly users and contributed to a 15% drop in support load, year on year - A 500% traffic increase to a help centre within 12 months of joining - An API documentation overhaul built around real developer feedback, ahead of a major product launch I bring strategic thinking to every project, while staying involved in content creation and mentoring junior team members.
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