Isabel Nie
Performance Marketing | Builder & Team Leader | In-house Thought Leadership | Paid Search, Affiliate Marketing
- Role
- VP, Paid Search and Affiliate at Synchrony
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Isabel Nie
Marketing leader with 15+ years of in-house plus agency media experience developing and…
Experience
VP, Paid Search and Affiliate
Apr 2023 — Present · Seattle, WA, US
Education
Northwestern University
MS, Integrated Marketing Communications
Beijing Jiaotong University
BA, English
Skills
- E-Commerce Optimization
- Sem
- Multi-Channel Marketing
- Budget Forecasts
- Crm
- Search Strategy
- Performance Attribution
- Ppc
- Statistical Modeling
- Pay Per Click (Ppc)
- Account Planning
- Market Research
- Segmentation
- Project Management
- Doubleclick
- Search Engine Marketing and Optimization
- Ppc Bid Management
- Integrated Marketing
- Client Presentation
- Marketing Research
- Projection and Forecasting
- Online Advertising
- Google Analytics
- Search Engine Marketing (Sem)
- Msn Adcenter
- Online Lead Generation
- Digital Strategy
- Google Adwords
- Global Strategy
- Advertising
- B2b Marketing
- Digital Marketing
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