Isabell Sheang
Director Product Marketing & GTM | AI & Agents | Executive Coach
- Role
- Group Product Marketing and Gtm at Microsoft
- Location
- Bellevue, WA, US
- LinkedIn followers
- 500 followers
About Isabell Sheang
Led product marketing and GTM that grew pipeline 37% and deal size 47% for SaaS, AI…
Experience
Group Product Marketing and Gtm
Sep 2024 — Present
I lead the global go-to-market team for the $9B Windows commercial business, driving strategic planning, execution, and marketing innovation across Enterprise and SMB segments. My focus is on accelerating adoption of Windows 11 and Copilot+ PCs, educating customers and partners on AI-powered experiences, and scaling audience engagement through data-driven insights and cross-functional alignment.Overseeing a high-performing team, I orchestrate persona-based programs, high-propensity account targeting, and channel partner GTM framework and investments, that are reshaping how Windows is marketed in a fast-evolving AI landscape. Delivered XX% YoY revenue growth and 12M+ incremental units sold globally Lead Windows 10 End of Support refresh, optimizing full-funnel marketing across O&O and partner channels using account propensity scoring Commissioned Total Economic Impact (TEI) and competitive studies with Forrester and Gartner to refine positioning and enhance differentiation Directing multimillion-dollar budget planning and resource allocation to maximize ROI in priority markets
Education
Northeastern University
Bachelor of Science
University of Oxford
Master of Business Administration
Brown University School of Professional Studies
Leadership and Performance Coaching Certificate
Skills
- Project Management
- Product Launch
- Partner Management
- Integrated Marketing
- Market Analysis
- Unified Communications
- Multi-Media Marketing Campaigns
- Marketing
- Multi-Cultural, Multi-National Environment
- Quantitative Analytics
- Social Impact
- Leadership
- Product Marketing
- Start-Ups
- Business Development
- Digital Marketing
- Strategic Partnerships
- Strategy
- Value Proposition / Messaging Creation
- Budget/Fiscal Responsibility
- Virtual Team Management
- Social Media
- Analytics
- Business Strategy
- Cross-Functional Team Leadership
- Marketing Strategy
- Enterprise and Consumer Products
- Enterprise Software
- Go-to-Market Strategy
- Product Management
- Business Intelligence
- Management
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.