Isabelle Shelton

Sr Analyst, Brand Advocate @The Home Depot

Atlanta, GA, US

Serves as a strategic digital partner and data analyst to key supplier, managing E-commerce business of over $300M a year Optimizes supplier as well as category portfolio, using insights to drive strategic growth across promotions, productassortment, and customer experience Conducted digital experience analysis to identify category performance gaps, converting $1.5M in unproductive inventoryinto high performing SKUs Led brand page digital shelf audits and implemented content and taxonomy improvements in partnership with Marketing andProduct teams, resulting in an 8% sales lift and a reduced bounce rate by 3% Partnered with Marketing and Product teams to implement Google Shopping ad redirects, improving digital shelfperformance and increasing conversion rates by +152 basis points Actively researches market trends to optimize customer experience and drive growth opportunities for the category Translates business objectives into project plans, managing backlog and KPI reporting to improve operational efficiency andcross-team collaboration Led data-driven improvements to vendor onboarding and promotional strategy, resulting in a 10%+ increase in sales growth Actively researches market trends to optimize customer experience and drive growth opportunities Developed a competitive price-matching project, increasing coverage across 1.6K SKUs and $300M in value

University of Georgia - Terry College of Business

Bachelor's degree