Isabelle Novel
Senior Field & Channel Marketing Manager, South Emea @Cloudflare
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WORK HISTORY
Senior Field & Channel Marketing Manager, South Emea @Cloudflare
Responsible for building and executing Marketing and Partner Marketing plans to gain market share and build brand attachment to Cloudflare in the region- Set up business priorities with sales Managers and work closely with the sales and BDR teams to help them hit their quotas and overachieve business goals- Align the southern acquisition program, goals, and results with regional sales leaders- Develop and execute scalable, integrated, multi-touch acquisition programs which increase conversion and reduce acquisition cost. Tactics include: ABM strategies across the funnel, SEM, Events and influence channels to support regional awareness- Working with Sales and Marketing Operations, track, analyze, and report out on our campaign performance across all marketing channels- Increase trafic to the web site (In-bound), address multiple audiences (start up companies, SMBs and strategic accounts) through ABM programs (Focus accounts/ upsell and cross sell), sales qualified leads campaigns, project detection initiatives (BANT Projects), digital and syndicated content programs. Generate take back campaigns on Competition\'s install data base. Optimize SE and PPC campaigns. Organize in-person events to optimize brand awareness and generate short term pipeline Organized the first 100% digital Cloudflare Tech Labs event including keynote sessions, customers testimonials, demos.
EDUCATION
EFAP
communications, International Marketing
SKILLS
ABOUT ISABELLE NOVEL
Field and Channel/Partner marketing Expert with a strong focus on working with sales and…
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