Isabelle Labadie

About Isabelle Labadie

I’m a growth and lifecycle leader driving user acquisition, retention, and revenue at…

Experience

1. Full-funnel Growth

   Descript

   Jan 2022 — Present

   B2B2C SaaS | Growth Marketing | Leadership | User Retention | ExperimentationBuilt and Scaled Lifecycle Marketing: Established and grew the lifecycle marketing function at Descript, creating strategies and processes to drive user retention, product adoption, and revenue growth.Led CRM/ESP Migration to Braze: Managed the successful migration from Customer.io to Braze, working with engineering to implement advanced segmentation, experiments, and in-app messaging, greatly improving the scalability and effectiveness of lifecycle marketing.Developed Data-Driven Insights: Trained marketing team members on Amplitude and Hex, leveraging data analysis tools like SQL to optimize campaign performance and create dashboards that tracked lifecycle efforts\' impact on ARR.Drove Multi-Million-Dollar Revenue Growth: Directed lifecycle marketing strategies, including email campaigns, onboarding, and feature adoption, contributing to significant year-over-year growth in ARR.Led Cross-Functional Growth Projects: Directed cross-functional teams of 10+ members to execute high-priority growth initiatives, such as influencer marketing, paid partnerships, and lifecycle campaigns, achieving measurable user acquisition and revenue results.Continuous Experimentation for Optimization: Implemented A/B testing and other experimentation methods within lifecycle marketing to continuously improve performance and align efforts with broader business goals.

Education

• University of Michigan

  Bachelor's degree