Isabelle Galere
Talent Marketing Manager - Employer Brand Emea @Adobe
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WORK HISTORY
Talent Marketing Manager - Employer Brand Emea @Adobe
Paris, FR
EMEA and Area Employer Brand Strategy - Conduct a full audit of the employer brand presence and activities across the EMEA region and further develop regional branding strategy and business plans Brand Building - Strengthen Adobe’s employer brand by developing and positioning Adobe’s unique employee value proposition to candidates including university, experienced and executive talent- Drive Adobe EMEA’s award strategy as it relates to promoting Adobe as great place to work Grow brand affinity for #AdobeLife and #AdobeForAll in region Talent Marketing - Conceptualize and implement end-to-end marketing campaigns from top-of-the-funnel lead generation campaigns (persona research, online properties, events, advertisements, etc.) to targeted nurture campaigns- Develop content for all marketing channels to aid candidate awareness, consideration and lead generation- Create memorable experiences that drive engagement – implement employee and candidate activations that drive engagement and support recruitment needs. Data analysis and insights - Measure and report on key performance indicators from channels and campaigns in order to make informed decisions about channel spend and content strategy to maximize results.
EDUCATION
ESG
BAC + 5
MBA ESG
MBA Commence et Communication européenne
ABOUT ISABELLE GALERE
My role is to help companies and brands promote their image, protect their reputation and communicate with their audiences by implementing relevant strategies. I am captivated by topics related to employee engagement, the digital transformation of the HR function and CSR (Corporate Social Responsibility) My main leitmotivs- Make the internal staff the best ambassador to the external world- Contribute to the well-being of employees- Improve collective performance- Communicate in a transparent and responsible manner- Accompanying change (according to economic and health trends)- Structuring the HR network- Supporting and equipping local management- Establishing a new culture (attractive employer brand and strong values). What drives me on a daily basis - Instilling creativity at the heart of communication strategies- Fully integrating the digital world and responsibility in each project- Coordinating, motivating, promoting and mobilizing. with challenges as the main driving force!
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