Isabelle Durán
Marketing Lead Brand Development Social Media Marketing Content Marketing Web Design @Iperionx
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WORK HISTORY
Marketing Lead Brand Development Social Media Marketing Content Marketing Web Design @Iperionx
US
IperionX is a metals technology company with the goal of reshoring an all-American, low carbon, low cost, sustainable titanium supply chain using a 100% scrap metal feedstock to produce spherical titanium powder for additive manufacturing- Developed a content strategy that included video, photos, graphics, and a website overall that included web design with a heavy emphasis on UX/UI- Managed Public Relations efforts - Spearheaded an email marketing initiative that included the implementation of HubSpot and running newsletters - Implemented a branded merchandize strategy for increased brand recognition for everything from shirts to product labels to branded steel drums- Managed the social media strategy for the brand’s online presence including the management of partnerships with an array of content creators
EDUCATION
Tulane University
Master of Business Administration (M.B.A.), Specialization in Strategic Management and Leadership & Entrepreneuship
Universitat Ramon Llull
Study Abroad
Loyola University New Orleans
Bachelor of Business Administration
Ironhack
UX/UI Design
ABOUT ISABELLE DURÁN
Over the past decade, I have developed a wide variety of skills from my marketing, sales, and project management roles. My experience at companies like Sony Music Entertainment have helped me to develop effective paid and organic marketing strategies for companies of all sizes. My work has been featured in AdAge, AdWeek, Billboard and more. I have also received marketing certifications from Google, Hubspot, and UC Berkeley. I am currently the Head of Marketing at IperionX. In this position, I successfully led the renaming and rebranding of the company, as well as the design of the website and worked with the team on the listing of the company on the NASDAQ stock exchange. During this role, I have learned the importance of team work and effective communication while working in a start-up organization. Skills Include: Marketing, social media strategy, market research, competitor analysis, social media auditing, digital marketing, social media marketing, experiential marketing, event management, project management, program management, public relations, brand management, content strategy, business development, web design, web development, UX design, UI design, Paid Social (Facebook Ads, TikTok Ads, Twitter Ads, YouTube Ads) Programs: Sprout Social, Hootsuite, Salesforce, Hubspot, MailChimp, Trello, Slack, Asana, Monday.com, Wrike, Invision, Sketch, Microsoft Teams, Google Analytics, Google AdWords, Drupal, Drip, Wix, SquareSpace, Wordpress I am looking forward to all the opportunities life may bring me. If you\'d like to chat, feel free to email me at i••••••••@gmail.com.
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