Isabelle Weissberger
Marketing Manager, La Mer Canada @The Estée Lauder Companies Inc.
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WORK HISTORY
Marketing Manager, La Mer Canada @The Estée Lauder Companies Inc.
Toronto, ON, CA
Brand and Product Marketing Manager for the luxury skincare brand distributed across Canada at Department Stores (Holt Renfrew, Saks, Rennai), Specialty Multi (Sephora) and Pure Plays (SSENSE).•Manage all marketing programs for retailers and collaborate with Marketing Director on custom-fit strategies to drive sales in each market by retailer.•Explore and lead in new recruitment tactics: Launched La Mer’s Global loyalty program at luxury Canadian department store in 2024 and adapted the program based on their consumer objectives. Grew new customer acquisition by 26% from Jan – Jun 2024 resulting in an incremental sales increase of +30%•Planned and executed the first ever Canadian overnight High Value Client Luxury experience in Whistler, BC to introduce a new launch.•Worked cross functionally with Consumer Engagement manger on strategic influencer partnerships for key moments such as new product launches and Sephora Savings Event.•Collaborated with demand planning team to allocate new launch forecasts across all retail channels •Collaborated with Director of Visual Merchandising to plan product placement and fixture updates for new launches at retailers. •Worked with Global Pricing team and Marketing Director on new launch pricing and price increases seasonally.•Managed Advertising, Influencer, Promotion and Visual Merchandising budget for the brand.
EDUCATION
Seneca Polytechnic
Marketing Administration Co-op Diploma Program, Marketing Administration
Ryerson University
B-Commerce, Marketing Administration
SKILLS
ABOUT ISABELLE WEISSBERGER
Innovative, versatile and creative Marketing Manager with the skills, passion and professionalism needed to support business and consumer marketing programs. Ability to understand the wider picture and earned a reputation as someone offering a pro-active approach and is recognized as being results driven and an effective team player.Specialties: • Exceptional interpersonal and communication skills and abilities with a diverse population• Analytical, intuitive and resourceful; successful problem solver and strategic marketing planner• Highly organized; effective prioritization and multi-tasking abilities to achieve results and goals• Executes all task and responsibilities with acute accuracy and attention to detail• Self motivated to take the initiative and be proactive• Ability to multitask and manage time effectively• Experienced in Brand and Consumer Marketing
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