Isabelle Portilla
Brand Builder | Product Management & Merchandising Leader | Board Executive | P&L owner | Product Creation Expert | Sustainability & Social Impact | VP Owned brands at REI, Ex VF Corp: The North Face, Lucy Activewear
- Role
- Vice President, Co-op Brands at REI
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Isabelle Portilla
Isabelle Portilla is a transformational product leader with 18 years of expertise in the Outdoor and Active industries. Isabelle brings deep expertise in technical performance products within both softgoods and hardgoods and across a wide range of product types. Isabelle leads with clarity and vision. She balances a growth mindset and business sophistication that delivers on financial and brand objectives. She compliments financial outcomes with customer, brand, and values based strategies. Isabelle is known for building teams that effectively incorporate data, research, and inclusive design principles. Isabelle has a track record of progress, building and evolving brands through realizing their products highest potential. With experience within global wholesale and DTC brands Isabelle works seamlessly in complex organizations, bringing clarity, leadership, and swift execution within her teams and effectively aligns and influences cross-functional teams she partners with. Isabelle is a strategic and creative leader with operational strength and the capacity to move teams to action and excellence.Outside of her work, she is personally committed to growing access and awareness to arts and outdoor education for under-resourced communities. Isabelle is currently VP of the board of directors for Youth in Focus, an organization preparing the next generation of creative thinkers to meet the emerging needs of a global society. She has also served as an on-going mentor for the Camber Outdoors Professional Mentoring program, guiding young leaders through a year-long program that supports leadership growth and DEI principles.
Experience
Vice President, Co-op Brands
Mar 2023 — Present · Seattle, WA, US
Tasked with leading our owned brand across all functions in US and Asia. Delivered record high sales for the brand and record high member conversion for 2022. Delivered meaningful product strategies delivering on all of our brand proof points of profitability, price competitiveness, member value, and impact.
Education
Seattle Works
The Bridge: Board Trainee
2020 — 2020
UW Foster School of Business
Certificate, Finance and Accounting for Non-financial Executives
FIDM
AA, Fashion Design/Visual Communications
2000 — 2003
California State University - East Bay
Liberal Studies
2004 — 2004
Skills
- Graphic Design
- Strategy
- E-Commerce
- Adobe Illustrator
- Product Design
- Brand Development
- Wovens
- Fit
- Management
- Private Label
- Sewing
- Fashion Illustration
- Visual Merchandising
- Product Management
- Brand Management
- Sportswear
- Retail
- Marketing
- Tech Packs
- Outerwear
- Trend Forecasting
- Technical Design
- Styling
- Fashion Design
- Apparel
- Knitwear
- Strategic Planning
- Illustrator
- Textiles
- Fashion
- Merchandising
- Denim
- Sales
- Product Development
- Trend
- Shoes
- Trend Analysis
- Footwear
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