Isabelle Poon
Director of Retention @Immi
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WORK HISTORY
Director of Retention @Immi
EDUCATION
University of Toronto - Rotman School of Management
Master of Business Administration - MBA, Marketing
University of Toronto
Bachelor of Arts (B.A.), Economics
SKILLS
ABOUT ISABELLE POON
I’m a lifecycle marketing strategist with a passion for building brands people genuinely love to interact with.At immi, I lead retention and engagement programs that have helped grow us from cult favorite to national presence. My approach blends data, storytelling, and experimentation to drive meaningful, long-term customer relationships.Previously, I led referral and retention initiatives at HelloFresh, and earned my MBA from Rotman.Always happy to connect on all things lifecycle, CPG, and the future of customer loyalty.
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