Isabelle Mehdi Bouriaud
Emea Customer Marketing Director @Vmware
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WORK HISTORY
Emea Customer Marketing Director @Vmware
Paris, FR
EDUCATION
Mines Paris - PSL
Certificat, Digital Transformation
Paris-Pantheon-Assas University
DEA, Sciences de l'infomation - communication des entreprises
Université Paris Dauphine - PSL
DESS - Master, Marketing
ABOUT ISABELLE MEHDI BOURIAUD
Strategic Marketing Leader | Customer Marketing | ABM | Executive EngagementWith extensive experience in B2B marketing, Account-Based Marketing (ABM), and customer engagement, I specialize in driving high business impact marketing strategies that generate demand, accelerate pipeline, and enhance Executives and buyer group experiences. Throughout my career at VMware, Microsoft, and IBM, I have led large-scale marketing initiatives, built and managed high-performing teams, and executed customer-centric programs in fast-moving tech environments. Expertise Highlights: Account-Based Marketing & Customer Journeys – Building engagement models that drive revenue growth (+25% pipeline in 3 quarters). Executive & Vertical Marketing – Designing C-Level programs, events, and thought leadership strategies for enterprise clients. Demand Generation & Digital Transformation – Leading cross-functional, multi-channel strategies with strong KPI-driven execution. Team Leadership & Change Management – Managing and mentoring multicultural, hybrid teams across EMEA & globally. Passionate about bridging marketing strategy with business outcomes, I thrive in dynamic, high-growth environments where innovation, collaboration, and customer-centricity drive results.Digital Native Certified (Ecole des Mines PLS 2022)
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