Isabelle Halpern
Senior Social Strategist @ Digitas
- Role
- Senior Social Strategist at Digitas North America
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Isabelle Halpern
I’m a Senior Social Strategist at Digitas North America, leading social-first strategy and influencer marketing for enterprise retail and lifestyle clients. I specialize in translating emerging trends into opportunities for net-new concepts that position brands at the forefront of culture. I am a strategic cross-functional partner to clients and internal teams, bringing together social, influencer, creative, and media efforts. With a foundation in SEO and content strategy, I bring a unique approach to social, understanding how audiences discover, engage with, and build trust with brands across platforms.
Experience
Senior Social Strategist
Jun 2025 — Present · New York, NY, US
Drive the development and execution of social strategies for a portfolio of clients spanning retail, fashion, beauty, and media, delivering measurable impact in a client-facing capacity-Leverage social listening, trend analysis, and audience insights to inform data-driven creative strategies-Serve as an editor on the SWAT (Share Worthy and Trending) team, curating cultural insights to identify emerging trends and guide social-first campaigns. Brief and direct SWAT creators to ensure concepts and content align with client objectives-Collaborate cross-functionally with brand, creative, communications, influencer, paid social, and media teams to deliver fully integrated, social-first campaigns that maximize impact-Lead influencer marketing initiatives, from talent sourcing and vetting to content direction and measurement, ensuring alignment with brand voice and campaign goals-Translate social insights into brand strategy, contributing to campaigns that extend beyond digital (e.g, using social listening to inform OOH, TV, and experiential activations)-Partner with clients as a trusted advisor, providing strategic counsel and proactive communication that builds long-term relationships and drives satisfaction-Support business development by contributing to new business pitches and POVs on emerging social trends, influencer best practices, and innovative brand activations-Serve as a subject matter expert in agency AI initiatives, participating in focus groups and providing feedback to developers to strengthen AI-driven tools and workflows.
Education
Burlington High School
High School Diploma
2013 — 2017
University of Vermont
Bachelor's degree, Communications
2018 — 2021
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