Isabelle Gelay
Manager, Paid Social @WPP Media
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WORK HISTORY
Manager, Paid Social @WPP Media
New York, NY, US
Lead strategy and execution for full-funnel social media campaigns across Meta, TikTok, Snapchat, Pinterest, and Reddit with monthly budgets exceeding $3M while managing 3 direct reports.• Improved CTR by 34% and decreased CPM by 18% within 3 months through data-led creative testing and audience segmentation.• Collaborate with creative, analytics, and media planning teams to deliver cohesive, high-impact campaigns aligned with brand KPIs.• Presented monthly insights to executive stakeholders, influencing broader media strategy.• Created & assisted in POVs, standard methodologies, and key process documentation.
EDUCATION
Stockton University
Bachelor of Science, Business with concentration in Marketing; minor in Photography; GPA: 3.9; Dean's List 4/4 semesters
Ocean County College
Associate of Science, General Studies with business concentration; GPA 3.8; Dean's List 4/4 semesters
ABOUT ISABELLE GELAY
Strategic and results-oriented Paid Social Media Manager with 4+ years of experience leading multi-platform campaigns for global brands including Dell and Mars. Skilled in planning, executing, and optimizing campaigns across Meta, LinkedIn, TikTok, Snapchat, Pinterest, Reddit, and X. Proven success managing 7-figure budgets, driving ROI through data-informed strategies, and collaborating cross-functionally with high-performing teams. Adept at developing full-funnel marketing strategies, analyzing KPIs, and leveraging insights to fuel business growth.CertificationsMeta Blueprint Media Buyer | Prisma Authorizations, Facebook Integration, Digital Buyer Workflow | Pinterest Advertising Essentials | Reddit Ads Formula | Apple Search Ads | Twitter Flight School | Snap Ads | TikTok Media Buyer | Bloomberg Marketing Concept | WPP OpenSkillsMicrosoft Office | Google Workspace | KPI Performance | MediaOcean | Meta Ads Manager | TikTok Ads Manager | LinkedIn Ads Manager | Snapchat Ads Manager | X Ads Manager | Pinterest Ads Manager | Reddit Ads Manager | Data Analytics | Management | Cross-team Collaborations | Audience DevelopmentEmail: i••••••••@gmail.com
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