Isabelle Fox Hancock

About Isabelle Fox Hancock

Communications & marketing research lead with 8+ years of experience building impactful research programs to drive strategic business messaging and build brand credibility in the market. Advanced background in quantitative research, qualitative research, content testing, and message testing to develop hyper-relevant corporate marketing, communications and digital content. Experience working cross-functionally to bring external research thought leadership to life in a fast-paced environment. Deeply passionate about discovering unique and innovative ways to use data to tell stories. Notable skills include:• Content Testing (text highlighting, dial testing, bio-metric testing, video/image exposure, etc.)• Mediagenic, thought leadership quantitative studies• Focus group and IDI strategy and execution• Research thought leadership strategy and content creation

Experience

1. Senior Manager, Research & Thought Leadership, Global Communications

   Salesforce

   Feb 2024 — Present

   Manager: 20••••23Currently leading Salesforce\'s thought leadership research on the Global Communications team, where I build and execute end-to-end research initiatives that uncover how global audiences perceive and engage with AI. Led 20+ external research campaigns that have generated media citations to date—including leading Salesforce\'s Generative AI research campaign (2023), the Global Digital Skills research campaign (2021) and Voice of the C-suite research campaign (2025). Built and launched the Agentic Enterprise Index, an in-depth analysis of Agentforce usage and adoption trends featured in Forbes.Partnered with Slack\'s Workforce Lab on building compelling research narratives around the future of AI at work.In my current role, I\'ve built research programs from the ground up, translated complex audience perceptions into compelling narratives, and worked across creative, marketing, and communications teams to shape how stories are told to external audiences. I\'ve honed my ability to understand what makes narratives resonate, what makes findings newsworthy, and how to turn data into stories that land with journalists, executives, and the public.

Education

• USC Annenberg School for Communication and Journalism

  Master of Science - MS, Digital Media Management

• The Latin School of Chicago

  High School

• Duke University

  Bachelor of Arts (BA), Social Psychology/Markets & Management